How EA is expanding its footprint on mobile, the fastest growing gaming category, as part of a cross-platform portfolio to reach new consumers (Nick Statt/Protocol)
How EA is expanding its footprint on mobile, the fastest growing gaming category, as part of a cross-platform portfolio to reach new consumers — In June, Electronic Arts made what seemed like a peculiar announcement. It revealed one of its biggest-ever purchases, and its third major acquisition in less than seven months.
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